In previous scorecards I
primarily reviewed one firm at a time.
However, when I have money to invest I’m normally checking out multiple
firms at once. This means the final
decision boils down to selecting company A or company B. As a result, I find a head-to-head (H2H) comparison
helpful in making the final buy decision.
It would be nice to say the process is objective and scientific,
but there is a degree of art involved.
Since good information leads to good decisions (mostly) I try to follow
the facts on the ground as much as possible when deciding where to park my
cash. With that in mind, I built a Dividend Farming
Scorecard H2H for Southern Company (SO) and Consolidated Edison (ED).
|
Benchmark
|
SO
|
ED
|
Advantage
|
CCC
|
Champion
|
Contender
|
Champion
|
ED
|
Yield
|
4.0%
|
4.07%
|
3.2%
|
SO
|
Sector
|
|
Utilities
|
Utilities
|
N/A
|
Leadership
Source: Statista |
Top 10
|
#4
|
#9
|
SO
|
Market Cap
|
$10 B+
|
63.66
B
|
30.35
B
|
SO
|
Current Ratio
|
>1
|
0.75
|
0.61
|
SO
|
P/E (TTM)
|
< 20
|
14.37
|
21.71
|
SO
|
P/B
|
< 2
|
2.46
|
1.74
|
ED
|
Tot. Debt / Equity (TTM)
|
< 1
|
1.8
|
1.2
|
ED
|
Dividend History
|
25 Years
|
19
|
45
|
ED
|
TTM Price Range
|
Lower Half
|
Top
|
Top
Quartile
|
ED
|
Payout Ratio
|
< 75%
|
58.49%
|
70.31
|
SO
|
DATES
|
|
10.30.19
|
10.30.19
|
SO
|
CCC references the list of Champions,
Contenders, and Challengers published by dripinvesting.org. This is also the source for the Dividend
History in many cases.
The balance of vital statistics are
sourced from Fidelity’s News & Research.
The Benchmark column lists the target
metric I’m seeking for each factor. The
metrics have been culled mostly from reading Ben Graham’s work (Intelligent
Investor and Security Analysis).
It’s apparent SO and ED meet most of my investment criteria
but fall short in five or six areas each which shown in red text.
SO misses the mark for:
- CCC
- Current Ratio
- Price-to-Book (P/B)
- Debt / Equity on a Trailing Twelve-Month (TTM) basis
- Dividend history
- Price is at the top of its TTM price range
In contrast, ED falls short on:
- Dividend Yield
- Current Ratio
- Price-to-Earnings (P/E) on a Trailing Twelve-Month (TTM) basis
- Debt-to-Equity (D/E)
- Price which is near the top of its TTM range as well
The Advantage column is used to show the relative benefit of
one firm or the other for each item. Looked
at this way, SO shows a small lead over ED since it’s superior on 6 points while
ED is a winner on 5.
The data point toward ED relative to my benchmarks, but the
decision is close because SO has H2H advantage.
At this juncture subjectivity (art?) enters the mix. If a company has a significant advantage in
one or two areas important to me, it may be enough to move the purchase needle in that direction.
For instance, I may decide the CCC ranking carries more
weight than other factors. If so, I
could preference ED over SO because ED is a Champion while SO is a
Contender. However, if SO were superior
to ED on 8 or 9 metrics, weighting one factor more than others isn’t likely to
sway the data-driven purchase decision.
Clear as mud, right?
The SO v ED case is close, but given the number of criteria failing
to meet the benchmark in both cases, I might look elsewhere for opportunity.